Leza Bennett, brow guru and owner of The Perfect Brows, began her business in November of 2008, right at the heart of the recession. Like many people, she had experienced cutbacks from her day job with Delta Airlines, and wanted to feel good about herself. By chance, she fell into her life’s true passion: beautiful brows.
Feeling frustrated about her barely there brows and not being able to find someone who could shape and create her eyebrows for her face shape, Leza decided to put herself into eyebrow rehab. She didn’t touch them for a full three months, and still had little growth—damage from previous over-waxing and tweezing. In desperation, she tried brow oils and growth serums only to discover that her pores were being clogged and she started to develop ingrown hairs. Her next move: Leza began experimenting with filling in her brows with makeup, and immediately felt a shift in self confidence as people began telling her that she had “the perfect brows.” She was on to something.